You know how to coach. Building a business is a different skill entirely.
Support for coaches who are ready to build a practice that’s as strong as their coaching.
This work is for you if…
You’re a trained coach who is great at the work, but building a business around it feels overwhelming. Picking a niche, figuring out your messaging, packaging your offer, knowing what to charge — nobody taught you any of this, and it’s hard to think clearly about it when you’re also trying to coach clients.
Or you’re an ACC-credentialed coach completing the mentor coaching hours required for your renewal. You need to fulfill the requirement, and you’d rather do it with someone who brings real rigor and makes the time genuinely worth it.
Great coaching skills don’t automatically translate into great business.
Most coaches come out of training knowing how to coach, but little else. The business side is a completely different skill set: positioning yourself in a crowded market, creating messaging that resonates, building an offer people understand and want to buy.
Without that foundation, even talented coaches stay stuck: undercharging, unclear on their niche, exhausted by trying to figure it out alone.
That’s the gap this work closes.
A methodology, not just a coaching engagement.
This isn’t general leadership coaching applied to agency life. It’s a practice built from the ground up around what strategic account leadership actually requires, and what it takes to develop it.
Two ways to work together
Business coaching
Strategic and practical work, grounded in 20+ years of real marketing and strategy experience.
Common focus areas:
- Niche clarity and unique value proposition
- Positioning and messaging that resonates
- Offer strategy and packaging
- Pricing and revenue model clarity
Mentor coaching
Rigorous, honest, and genuinely developmental — you’ll fulfill your requirement and actually get something out of it.
Offering includes:
- One-on-one virtual mentor coaching sessions
- Coaching appraisals with detailed feedback
- Development of coaching skills and style
- Co-creation of a customized curriculum
Testimonials
“Sarah is clearly an expert in marketing and branding. Through our work, I gained clarity on my company’s future direction and built a marketing strategy to move forward. She skillfully balances pure coaching with thoughtful insight.“
-BUSINESS COACHING CLIENT
“Mentor coaching with Sarah showed me my blind spots and helped me continue growing in the competencies. Equally valuable was the light she shined on my unique strengths. I walked away more confident in my ability to be the coach I aim to be.”
-MENTOR COACHING CLIENT
“Sarah has a strong ability to get to the heart of the issue and create awareness through skillful inquiry. I also value her lighthearted approach.
-BUSINESS COACHING CLIENT
“Sarah’s coaching helped me see my challenges from different perspectives, find lasting solutions, and gave me tools to feel back in the driver’s seat.“
-MENTOR COACHING CLIENT
Built from experience, not theory
I’m Sarah Poitras, an ICF-certified executive coach with 20+ years of experience in marketing, strategy, and leadership. I’ve built and grown businesses, developed teams, and navigated the complexity of building something from the ground up.
I also know what it’s like to be a coach trying to figure out the business side alone. That’s why I built this offering — to give coaches the strategic foundation most training programs never provide.
This is what it looks like on the other side…
A coaching practice with a clear niche, messaging that resonates, and an offer you feel confident selling. Work that feels intentional rather than overwhelming. A business that’s as strong as your coaching.