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Strategic coaching for clarity & traction

For leaders and teams navigating complexity & change

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This work is for leaders and teams who are…

  • Stepping into a new role or increased responsibility
  • Navigating ambiguity, change, or competing priorities
  • Making decisions that carry real consequences
  • Feeling capable but stretched, unsure, or stuck

Two ways to work together

Leadership coaching (1:1)

One-on-one coaching for leaders navigating complexity and high-stakes decisions.

Common focus areas include:

  • Decision clarity and prioritization
  • Leading through change and uncertainty
  • Confidence in judgment and communication
  • Managing complexity without burnout

Team coaching

Coaching for teams working under pressure or through change.

Common focus areas include:

  • Shared clarity around goals and priorities
  • Stronger communication and decision-making
  • Accountability and follow-through
  • Resilience and performance under pressure

What the process looks like

  • One-on-one coaching and team engagements, tailored to context
  • Regular sessions with clear goals and follow-through
  • Accountability partnership between sessions
  • Methodology grounded in ICF competencies

What clients gain

  • Clearer thinking and better decisions
  • Increased confidence navigating uncertainty
  • More effective collaboration and execution
  • Sustainable progress

Experienced coaching for complex work

I’m Sarah Poitras, an executive and team coach with a background in marketing and strategy, and a track record building and leading high performing teams within complex, high-pressure organizations.

The work is straightforward, thoughtful, and grounded in experience.

More about my background
TESTIMONIALS

Results clients talk about

Working with Sarah has been transformative. She has an incredible ability to help me unpack challenges in my role, recognize unhelpful patterns, and develop clear, actionable plans to improve my performance. I’ve gained greater confidence, clarity, and practical strategies to continue advancing in my career.
-VP, AGENCY ACCOUNT LEADER
Working with Sarah has been a game changer for me during a moment in my career that felt overwhelming and uncertain. Sarah listens deeply and has a real gift for reflecting back what makes you exceptional. I walk away from every session feeling more focused, more confident, and grounded in a plan.
-VP, GLOBAL HEAD OF DESIGN
Working with Sarah was empowering and practical. We focused on navigating the job market strategically, building confidence on LinkedIn, and approaching networking with clarity and intention. She asks the right questions, truly listens, and offers actionable guidance that makes stepping outside your comfort zone feel achievable. I’m significantly more confident in how I network and connect as a result.
-REGULATORY LEADER IN CAREER TRANSITION
Sarah has helped me make real progress toward a long-standing career transition. Through her thoughtful guidance, I clarified what fulfills me, approached my research more strategically, and leveraged my network in new ways. I now have renewed momentum and excitement about my professional future.
-AGENCY LEADER IN CAREER TRANSITION

Ready to talk through what’s next?

Book a discovery call